Intake Stats, Google Analytics, and Me

Every month our agency posts stats on the intakes, matches and placements.  Most of the waiting couples look over them to get an idea if our letters went out and to where.  The system for reporting it is anonymous but it’s great to see how things change from month to month. August wasn’t the best month in terms of intakes and matches which can be a bummer to see especially when compared to our Google Analytics for the month of August. We then get our actual numbers from our counselor once they have them telling us how many times our letters went out.

I am a bit obsessed when it comes to the stats and visits to our page and our blog.  It’s more about the comfort found in being seen rather than not.  Since we are in the middle of our agency’s website for families we’re viewed less often as a general rule of thumb. It also tells me where the traffic is coming from to our site so it’s good to know if I’m getting direct traffic versus say Twitter, Facebook or this blog. It is a great tool to use in terms of how to focus your efforts on the most seen places.  Since Pinterest doesn’t really drive anyone to our sites it’s fair to say I don’t spend much time or energy on trying to keep our daily lives updated there. I also tend to have more personal stuff on our Instagram account rather than adoption related specific things so it doesn’t drive much traffic either but it’s so easy to use I regularly post. All the different pages that link to our profile are but just a few ways to get to know us better and I like knowing which are working for us.

We also have Google Ads with our agency and another website we’re on.  While I can’t track the other website directly they do have their own tracking on the site. The problem with the tracking for that site is after 30 days after the person viewed it they fall off so you can never reliably check on what state the view came from. Something changed in the system earlier this year because it didn’t used to do that but for the most part we can see where the views come from and how long someone looks at the page on average.

One of the ads they run for us

So why am I so into where people view us? I’m just a researcher by nature.  I love knowing what is going on or not as the case may be.  While waiting to adopt the not knowing can drive you bonkers because you never know when or where that call, text, or email will come in. I like that on any given day I can see how many bots viewed our blog or how many people clicked that Google Ad or viewed our agency page directly. It helps me feel better in the zero control situation that adoption is. I know others don’t ever look at their analytics because they don’t want to become driven to check it all the time but for me and my needs it works.